Share Tendencies

a study released yesterday by emarketer revealed some interesting things about how people are sharing content on the internet in early 2011. the particular slice that interested me most was the data on activities that boost website google rank. for example, the study found that 60% of shares were links to published content, such as a news or media site. meanwhile, 36% of shares consisted of embedded content, such as branded experiences on a social network. these enable users to share content without leaving the social platform. corporate websites, by stark contrast, made up just a tiny portion of the overall share activity. check my recent post on social signals and their affect on google rank. sharing has quickly become a leading way to supercharge your marketing in 2011.