Rumination — At Versus On

you can be quite comfortable AT the rodeo. enjoying a chili dog. talking about the texas rangers being in the world series. most of us are definitely not looking forward to being ON a bull any time soon! the difference between AT and ON is a simple one. engagement. ever notice how it’s generally “follow me AT twitter” and “friend me ON facebook” — or how you’re not quite sure whether to connect AT or ON linkedin? look at the history of other mass communications. it took a while, but eventually we were watching shows ON television and listening to programs ON the radio. i think this very simple exercise is a nice litmus test to gauge the level of success and interaction any forum or activity has or is achieving.