over the holiday weekend, the florida marlins fell victim to a perfect game from philadelphia phillies pitcher roy halladay. it was just the 20th time in baseball history that all 27 batters were retired without a hit or walk. remarkably, the losing team jumped to capitalize. the marlins are selling unused game tickets and targeting just over $400,000 at stake. it’s not their first tasteless move. to save money, the 1997 world champions were dismantled by the time the confetti fell on their parade. commemorating failure and refusing to reward success — they haven’t got a clue about brand-building.
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