Some things you write make you feel a touch embarrassed. This is certainly one of them. I’m not saying it’s a blush-faced moment like Emma Stone seeing Ryan Gosling take of his shirt in the movie Crazy, Stupid, Love. I’m talking about the more subtle...
there’s a simple reason for my hiatus from the blog tab of this website. i’m dedicated to the ongoing launch of go booklets, the new publishing arm of eric s. townsend marketing (estmktg). the mission for our products is “quick to read, educate and...
tim tebow throws an errant pass on third down near the end of regulation. it’s a simple crossing route. his receiver is uncontested. it’s the kind of blunder that usually costs you the game. it leaves the opposing pittsburgh steelers with just over 1:30 on...
initiatives are sometimes called strategic, when they’re really just tactical. if it’s an issue of semantics, where you’re mishandling a word but understand the broad concepts, then that’s perfectly cool. the one thing you can’t afford is...
many of us have caught ourselves in the midst of a dangerous tell. others divulge great knowledge, gifts and secrets every week. what is it about cultivating an edge that inevitably leads to it being shared? does being charitable, in this light, not negate the edge?...
this past week, i received a fiscal tip from seth godin that jumped out at me. “borrow money to buy things that go up in value, but never to get something that decays over time.” this got me thinking. prudent marketing is EXACTLY the kind of investment for...
