coudn’t help but notice how broadcaster steve young referenced branding yesterday during the super bowl’s pre-game coverage. he didn’t use the business term specifically, but his description of how the pittsburgh steelers have created a “super...
when people talk about your talent and the impact you’ve made upon their businesses, just how ecstatic are they? do they share a single compliment? is that one point echoed by most of your customers? or — do they take a minute or two to elaborate upon just how...
if cash is king then comfort is queen. in any negotiation, the level of comfort that a consumer has with you (the producer) will always trump any minor discomfort he or she has with price, product or service. those can be massaged. this has its limits, of course. the...
hopefully, you’ve not had the misfortune of being thrown under the bus in your career. unfortunately, you likely have been. the phenomenon is commonplace in office politics and can take just about anyone off-guard — including those at or near the top of their...
my wife had oral surgery yesterday. wisdom teeth! the woman behind the receptionist desk offered up a few things to “keep in mind” prior to meeting the surgeon. in particular, he may want to do two teeth today and two on a second visit. not what my wife...
just received an interesting email from linkedin that offers a year in review. their brand of nostalgia provides a look back at those who’ve changed jobs over the course of the last year. very interesting to focus on the entrepreneurs in this mix. who remains...
