thanks to my client brian heat for sharing the following video. it’s a bit academic and thickly-worded, and it touches upon religious notes, but it also holds value for those interested in the current impact and future of the live performing arts. cameron does a...
when you need something done — whether it’s to relay a communications item or make an action-based request — there’s one thing you always need to mind. the great escape. the wondrous wiggle out. many of us are trying to cram more and more into each day....
few companies can flex a mastery of luxury branding like world famous chocolatier ghirardelli. it had been a few years since i last read the copy on the product’s packaging. it is even more impressive than i remembered. everything from the product’s name...
some ask you to simply buy something today. others want you to value the longview. there’s a fundamental difference in how investment brands work. consumers must be able to identify and prefer the initial quality. however, they must also show confidence in the...
i get a kick out of the cable tv show pawn stars. the concept is that various customers come into the shop and try to unload things they perceive to be of great value. the owners of the shop are always interested in one thing above all others — authenticity. they...
i live and work in the washington dc market, where folks are somewhat afraid to be his or herself — to show a colorful personality. for those leading or directing business, keeping things vanilla or reserved is a recipe for lost sales. it’s one thing to...
