when someone suggests an idea, there are two quick probes that begin. is it new? is it yours? these are hardly the best questions to be asking. here are idea characteristics that are as pressing or more valuable — clarity, viability, adaptability, acceptance (ie. ease...
thanks to facebook friend monyea crawford of lovechild productions in atlanta ga for inspiring this post. every once in a while, he posts a simple reminder to visitors at his page — i am not paid for the hour but the value i bring to the hour. if you’re a...
in the december 2010 issue of harvard business journal, author patrick spenner suggests that business owners and executives pursue the hire of a new media “ringmaster” to lead marketing strategy forward in an increasingly digital, socially-connected world....
Branding dates back to Pompeii, Italy — stamped wine jars. Discussions today mostly remain at this surface level: logos, merchandise and advertising. Leading brand managers dig deeper — to explore and nurture a living relationship between consumers and producers....
while it’s always been sound business to let consumers get to know the people who deliver the promise of the business, it’s more important now than ever before to lower the guard. be hospitable. step out and show your colors. why, do you ask? a little bit...
the following is taken from the book q on producing by quincy jones (with bill gibson), published by hal leonard. “there’s nothing in the world worse than having an opportunity that you’re not prepared for. good luck usually follows the collision of opportunity...
