thanks to client and fellow recording artist pete connell of the curbfeelers for recommending the first chapter in an interesting read on rebooting the american dream. the author, thom hartmann, discusses a number of old concepts (ie. tariffs) that could be a valid...
if there’s one thing that i never want to see from a membership organization (especially a well-established one), then that’s any attempt to weaken the brand and standing of its leading members. after all, leaders often possess the most skill and...
i had an interesting conversation with a fellow service provider earlier this week. the topic? the high premiums charged by successful marketers to deliver their services. i was a bit shocked. is there anything more valuable to an organization than the buying interest...
one of my favorite commercials right now is the conan o’brien commercial for american express. the director of photography nailed a bunch of scenes. great range of color. solid staging. the underlying message is spot on. the best brands absolutely do whatever it...
focus can signify many things in business. knowing your audience. staying on subject. spending wisely. conserving time for what’s most important. niche marketing as opposed to carpet bombing. researching instead of guessing or assuming status quo. the list goes...
you know who needs a serious rebranding campaign? duhmerica the abuserful — er, america the beautiful. land of the freak. home of the brazen. if you caught the prize fight this past weekend (pacquiao vs. margarito), then you witnessed the circus firsthand. as odd as...
