now this is an interesting topic for me — a perfect blend of branding, baseball and connecting back to hometown roots in one discussion. the free agency of the new york yankees’ derek jeter is focusing business executives once again on an increasingly important...
want to know the best way to handle a prospect calling your business for the first time? handle with air — as in give him or her the majority of air time! don’t get winded blowing your hot air through the phone. don’t immediately begin to set traps, ie....
the mid-term U.S. elections featured a tearful acceptance speech from new house republican leader john boehner — a speech that incited fervent chants of usa! usa! usa! so what made him cry? boehner recalled how he’d spent his whole life chasing the american...
there’s a basic formula to making a sale now as opposed to later (or never). you must build the value. but what does that mean, and how do you do it? here are the basics. this thing you’re offering people — well, it’s not always the first thing on a...
you won’t believe this, but the inspiration for this post came from a robot-generated spam message to one of my websites. the body message read “to be incredible is to be misunderstood.” i’ve often wondered about the tradeoff in business...
have you seen the new nike commercial with lebron james? see below. it’s a very interesting discourse on the beating his brand has taken in 2010. he asks his fans “what should i do?” then acts out some of the scenarios. some are humorous — like his...
