i don’t normally pay much attention to my borders rewards emails. in fact, i probably should have removed myself from their list a long, long time ago. this past week, however, an interesting product rolled through called wimpy kid. it’s a book, a video...
without mentioning any names, i always get tweaked when a printer plays cya (cover your a$$) in the midst of a pressing deadline. i get especially annoyed when it’s all about some old school practice they should have abandoned years ago. let me provide some...
there’s no truth in this world. some are very quick to point that out to you. when i was a kid, one of my favorite songs was honesty by bill joel. the lyric goes “honesty is such a lonely word…everyone is so untrue…honesty is hardly ever...
when you hear someone in business say “i’ve had the good fortune of working with (insert person or company name)…” don’t believe s/he for a second. it’s not because there’s a huge lie in progress, but instead because a small...
a quick way to survey your competition is to access a google local listing map. you can access one in your industry by searching for a certain type of business and adding a city/town — ie. by typing “carpet cleaning fairfax va” into the google search bar....
whenever i sit down to write a sales letter, the temptation to muck up the exercise with a page full of words whispers sharply from my shoulder. we all know — or we all should know — that short and sweet gets the read. seeing less to do invites the work to get done....
