Peel Back the Onion

a new study shows that a majority of ceos are not engaged in social media — 64%. when you dig into the top reasons cited for why they’re not, you find the following — time is often better spent with customers and employees, the return on investment has not yet...

Providing a Frame of Reference

i’m amazed by the number of businesses out there who think that the best way to market something is to do something earth-shatteringly brand new. yes — this can cut through the matrix and sting. there’s no denying that. however, most people need a frame of...

Facebook — Exposed!

special thanks to daniel hall on this post. he pointed me towards some disturbing language in the fine print of facebook’s terms and conditions. are you aware that your intellectual property rights (ipr) are not protected on your favorite social website? if...

Examining Revolutionary

revolutionary. it’s one of those words that marketers and advertisers abuse on the regular to distinguish a product. a revolutionary new way to take care of your x, y and z needs. a word that belongs with brilliant — for its revolutionary way of making me cringe...

Open Tabs Leave People Hanging

while my business doesn’t struggle mightily with open tabs, it does play a factor each month. and no — you don’t have to be a bar to have tabs. any time a client hires a professional to do something, s/he reserves time and availability. while it may be...

41 is a Magic Number

if you’re in the page rank game — ie. you care where you rank on google for certain keyword searches — then 41 is indeed a special figure for you. it represents the percentage of clicks you’ll receive (on the average) from the whole of those looking for...