no, i’m not going to go on some macho rant about greed being good. i also won’t be putting on my pinstripe suit and robbing you blind with a creepy smile. in the midst of all the hard talk about money in both of the wall street movies, gordon gecko...
many business owners throw around words like best, finest, top of the line, etc. nothing new there. i found myself coming up with a new twist on a tagline for one of my business ventures recently. nova bca is a poolplaying league where i am one of three partners. our...
i have more than a few colleagues who think i’m crazy for referring business to one of my competitors. i strongly disagree. in fact, i did it again this past weekend. the way i see it, there’s no reason not to help someone who tried to work with you. they...
for the second year, the nfl is staging a huge campaign to boost breast cancer awareness. this year, in particular, the message is really cutting through the coverage. everywhere you look, there is a flash of hot pink. the logo is sprayed at midfield. banners and goal...
if you’re professional (especially if you’re female), then it’s time to boycott godaddy. two things make me sick about this business. first off, their commercials with danica patrick are completely trashy. go to the website to watch her expose...
in marketing, you want to be in business where there’s a sense of urgency about interactions. not so much that the british are coming, but a fair amount of this isn’t kansas any more. why? where people seem too comfortable, they probably are. they may be...
