Core Product Drives Top Power Couple

by now, just about the entire planet has heard that beyonce knowles and shawn “jay z” carter topped forbes magazine’s first-ever power couples list. their whopping $162 million in combined revenue even entered the guinness book of world records. many...

To Play (or Bench) Your Top Talent

in the most competitive of sporting circumstances, there’s little room for playing favorites, those who’ve paid their “dues” or those who’ve shown the most loyalty. in some moments, teams must play their top talent in order to win. those...

Performing With Integrity Matters

i’m a huge yankess fan and what derek jeter pulled last night rubs me wrongly — and not just a little. this is the leader of the most successful sports brand of the last 100 years. you don’t make cheating a part of how you perform and communicate...

Answer Your Critics With Class

as difficult as it can be sometimes to remain composed in the face of a hater, the rewards can be truly satisfying — a stunning performance, new fans and the kind of publicity turnaround that aids your career (and doesn’t stain it). such was the case last night...

Facebook For More Than Procrastinators

i always get a kick out of hearing people who are employed (or a bit out of touch technology wise) who think facebook is for slacking off, procrastinating and other forms of passing time. that’s why you are on facebook — not so for small business owners, service...

Fear of a Hack Planet

no, i’m not talking about those who tap into computers to cause havoc. what i’m worried about is a particular set of traits found in micro-managing business owners — smart people who accept less than the best! as marketers, we’ve all worked with the...