a new report from the wharton school of business titled “referral programs and customer value (pdf download)” vets the effectiveness of customer referral programs — even where incentivized. it also reveals that customers acquired through this channel are 16%-25% more...
it’s been nearly seven years since the inception of web 2.0, when the internet moved away from entirely pull (to largely push) strategies. push strategies? yes — as in publishing website content in feeds that arrive at consumer inboxes and cell phones. with such...
domino’s pizza has launched an interesting new contest on facebook and at their website. “show us your pizza” asks each customer to photograph his/her pizza and submit the image(s) for the chance to win a $500 reward and feature in advertising....
desperate people do desperate things. they find themselves mingling in less than desirable circles, and in more than compromised positions. didn’t your mother tell you to avoid bad neighborhoods? well, there are times in business when you’re penalized for...
i majored in fine art and art history in college — and you’ll rarely find me in a traditional art gallery. i just don’t like the culture. it’s also hard to find the time to plan visits given busy weeks. this said, i’m always intrigued when...
i’m always amazed by the great lengths that some business leaders will go to find customers. sure, everyone needs to work hard to earn a segment of customers, but many people with needs (who could be forming the backbone of your business) are likely right under...
