MySpace Still Exists?

i thought the grim reaper came for myspace a long time ago? long behold, i found myself talking to a few people this past week who feel that myspace is still relevant. um, no. definitely not. in my opinion, they deserve what they’re getting. they’ve...

Bonding is the New Branding

a recent article in pink magazine caught my attention for the following statement — bonding is the new branding. the piece continues in colorful fashion. branding is for cattle. it is a statement of ownership. bonding is for people. it is the shared connection of a...

Detail Artistry Leads to Differentiation

the first thing you’ll find that’s missing in a low-dollar website investment? the details! they have a generic feel to them. there isn’t any sophistication or fun in how eyeballs are being drawn in and led around pages. there isn’t much...

Ocho Oucho!

nfl players are not permitted to post messages on social media websites starting 90 minutes before kickoff and until postgame media obligations are fulfilled. um, why? i get that game time is time to work. yes, but work is a game. it’s entertainment. that means...

Tongue Twister in Pittsburgh

say it fast. penny-pinching pittsburgh pirates. profitable? probably. earlier this week, espn baseball leaked that the most consistently futile baseball team is somehow solidly in the black. $15,008,032 in profit 2007. $14,408,249 in 2008. $5.4 million in 2009. they...

Secondary & Tertiary Logo Marks

last week, a client remarked that art i’d created was “also” her logo. she sells collegiate goods for pets and pet lovers. i clarified that it was designed to supplement her primary logo (shirt sleeve graphic, collar charm, etc). i explained that...