have you gotten hooked on the history channel’s american pickers yet? mike wolfe and frank fritz (pickers extraordinaire) love to dig into the story behind a long lost article they uncover — everything from old photographs to bicycles. branding is enriched by...
when you place an animated assistant or other prompt at your website to push someone towards a sale, you risk turning away prospects. imagine you’re at a store. salesperson asks “can i help you?” — and you say “i’m just looking” and...
over the last decade, the world has become “smaller” thanks to the internet. with this, it’s no surprise that its gateways (websites) have also narrowed in form and function. compare with automobiles. chassis’ vary slightly within families of...
watched a great documentary on the history of one of the great brands in the world — the coca cola company (show courtesy of hulu below). the piece covered the ups and downs of the company’s decisions with regards to its image and product. what an incredible and...
a client isn’t required to surrender his/her ideas on the way to marketing a business. after all, the client has a sense of what’s worked and what hasn’t historically. having said this, it’s wise for a client to relinquish some control because...
are you aware that google toolbar can translate the text of your website into all of the world’s languages? look for it just under the url window. prior to this, you would need to target a language (usually spanish first), hire a translator and then place a...
