a cisco commercial from their human network series illustrates the viral power of video as a marketing medium. more specifically, it demonstrates how consumers pinpoint videos at channels like youtube via handheld devices and immediately copycat what they see. there...
i’m not a fan of washington nationals baseball. their fans have a new stadium and don’t show the love. average attendance is 20,801 patrons — a sad 49.7% of 41,888 seats. they’re not a baseball-savvy bunch, and their attention is often turned from...
team usa arrived in south africa on june 1 to begin acclimation for the upcoming world cup soccer tournament. their choice of venue is hardly the type of facility you’d expect for an athletic team with an uphill battle ahead — including a first round tussle with...
poor timing kills the message in any advertising. consider bp’s latest commercial and campaign. it’s bad enough they’re running a costly commercial at a time when they’ve yet to solve a disaster on their watch. louisiana governor bobby jindal...
the bridge between finance managers and marketers is built of frost — too cold to touch and fragile. that’s because quantitative marketing evidence is often hard to pinpoint. despite the fact that the united states’ financial accounting standards board issued...
if you’re an executive that has any concern or interest with branding, then do yourself a favor and download The Executive’s Guide to Branding (pdf file, 15 pages). Produced by the Marketing Institute at Emory University, this a solid source of information...
