several arts orgs in ohio are outsourcing key back-office functions to an association. marketing. ticket sales. fundraising. the struggling orgs are thrilled to have someone take on “all the stuff that artists don’t really like to do anyway.” um,...
are you being lazy with your branding? don’t forget the details. consider hanes. you know you’re working it full-time when you can take a plain white undershirt and draw attention to a stand-out detail that makes your product more special than the rest....
time to stand up against intuit websites. i’m sick of listening to their commercials imply that website developers are disorganized slackers who can’t finish a website in five months. ridiculous! a truly professional website is an extremely valuable brand...
rather than just selling merchandise, think in terms of earning members. the connection is greater with an ongoing fan than a one-time or sporadic customer. creating a v.i.p. circle or establishing a club are two formats for your membership offering. here’s how...
many people believe that twitter is mostly a rumination forum for famous people and their following. did you know that twitter is used by many smart businesses to sharpen their product development and customer service? if you visit twitter’s home page, they work...
we’ve all done it, but none of us can afford the habit! “sealing the objection” is the sales phenomenon whereby you communicate to a consumer that it’s fine to pass on a purchase or other commitment. if you’re a producer of any kind, this...
