with so many lines getting blurred these days between what’s business and what’s personal (for some, work is definitely personal), i’ve taken to maintaining one facebook account for both. people can see my work and personal topics with no filter. i...
a shout out to april sims at we are greater than i (wagti) for passing along a great video that urges consumers to rethink how they feel about independent artists who don’t have or are not pursuing major label deals. here are a few numbers to consider. roughly...
for a supercreative like me, niching is not a best-fit business model. the offering becomes too limiting. the business growth suite introduces 10 cost-effective service packages that are designed to fill the prospect funnel, mature branding and increase revenue. the...
a shortfolio is a portfolio that lacks depth and sophistication. think like a hiring manager at an ad agency. first — are the projects real? creating without limitations is easy! second — define his/her role(s). someone else may have handled the lead work. third —...
before unleashing a beast on your market, stop to consider who’s doing the roaring. in the age of self promotion and personal branding, beware of paper tigers — seemingly fierce marketers who are harmless kittens in reality. look beyond the chest-puffing and...
know google like the back of your hand? rely on a palm cheatsheet? here’s a quick quiz. 1. is search engine optimization what connects consumers to a business when they type its name? false. seo connects localized consumer searches (ie. remodeling los angeles)...
