i said no, no, no! actually — i said maybe, somewhat, only so far. one of the first things to realize about the best in marketing is that it’s a dichotomous affair — one part go where others are, and a second part go where few or no one has been. where you...
one of the easiest and most strategic tools you can utilize in social media is twitter hashtags. #marketing #imjustsaying #norway. a hashtag is that # sign, and what follows that is a personal interest thread. whether you’re creating content or simply following...
at the core of a study entitled google effects on memory: consequences of having information at our fingertips, a very simple, logical question is asked — why remember something if you know you can look it up again later? with google and other search engines,...
i suffered a torn distal tendon in my left arm, which sent my left biceps north like a windowshade. this was june 6, 2011. i had surgery to repair just one week later on june 13, 2011. i’ve been in a hard-core brace for the last month that has me resembling a...
it’s an email that any business owner and his/her marketing firm likes to see happening. the world (@theworld) is now following you on twitter! of course, like all forms of smart marketing, growing your following on twitter is not mostly about quantity — quality...
one of my favorite shows is “property virgins” on home & garden tv. why do you ask? the host, sandra rinomato, is a very smart saleswoman. she’s a master at the fine art of starting towards a sale. far too many rush into a pitch — cutting corners...
