i was happy to see the united states win gold in mens singles figure skating. what most impressed me was that “grade of execution” was the difference between gold and silver. far too often, over-the-top and “wow” factors overshadow more subtle...
i’m not talking about promoting your local police organization here. authority marketing is walking the walk. marketing without authority is blowing hot air. so, how do you achieve authority? research. writing. publishing. relevance. credibility. consistency. 1)...
caught a great commercial today from ameriprise financial. it’s rare that a commercial connects with me in any meaningful way. this one was different. there is a simple, lucid and calming tone — and an acknowledgment that fear prevents dreams from...
just overheard an interesting byte on fear via espn sportscenter. the father of the fallen georgian luger revealed today that his son was overcome by fear upon arriving at the olympic course at whistler that would later claim his life. specifically, he was terrified...
we uncovered a new scheme by angie’s list over the last two days. they’re insisting that one of our clients embed the link “tree service in washington dc” underneath their “super service award” badge — backlinking both to their website pages. while the latter is...
fans of the new york yankees often wonder why the team “lets” certain players sign with other teams, often at severe paycuts against what the player made while being a yankee. sometimes, the new player the yankees sign to replace the old (often a fan...
