Advice: Savor the Challenge

wanted to pass along great advice from tony phillips of little rock, arkansas. i played football against the guy several times, and he was always a great competitor. “waiting for things to get better before taking action? things won’t get better until you...

What Website Shoppers Don't Know Hurts Them!

are you or someone you know shopping to have a website developed? i had an interesting chat today with a partner about a proposal that went south. while you can’t win them all, it looks like there were a few simple misunderstandings that may have led the end...

Service More Important Than Ever to Venues

at a time in virginia where patrons are far more scarce (it’s winter, there are new no smoking laws in effect, the economy remains a jumble, etc.), i’m amazed that any venue can cut corners on service. if you treat customers indifferently or poorly when...

Lightning Rods — Why Are They Important?

lightning rods are personalities that attract others to your business. people respect and emulate them. they want to know about their whims, stories and advice. lightning rods reinforce your brand — your values and offering. they loosen sales inertia because people...

Atlantic Time Capsule – Branding at its Best

looking for a great example of how branding helps to build a warm, fuzzy feeling for your organization that then drives sales? take a look at the atlantic records time capsule, a product from one of the oldest music labels in the world. the production and promotional...

Another Successful Fundraiser: Allison Weiss

just read a diy spotlight from cd baby on indie recording artist allison weiss. she is a college student with great ideas, enthusiasm, an plan of action, and the stereotypical limited budget. but this last point is not limiting her. check out the interview or listen...