maybe it’s because i’m a transplanted yankee that i trip on southern sensibilities, but the commercial below is a pissl! beyond the deadpan humor, the ad produces sound branding, call to action, etc. the brand champion (robert lee) is a likable,...
like the cullman liquidators commerical from alabama, here is TDM auto sales – an american car dealership run by a former cuban gynecologist. too funny! i bet these guys kill it at sales – because they lower peoples’ resistance to spending their hard-earned cash...
if there is one notion that really gets me hot, it’s the idea that doing something yourself automatically saves money. ok — i get it — the hard costs may be less in the short-term. the problem is, there are plenty of other “costs” that are higher...
was working on copy and design for a white paper picthed at executives in the financial services industry. below is advice I offered: i’m not wild about the indirect voice that’s taken in this banking piece. what do I mean by indirect? 1) there’s not enough use of...
if you’re a yankees fan, then you’ve heard that your team “sucks” about a million times. the haters focus on one item more than all others combined – the yankees pay their players at a premium. the secondary argument is that smaller market...
a highly relevant subject matter for these times is the line between busy and manic – when you know you’ve crossed it and the implications with others. i think the differences are stark and simple. busy — you have a game plan, decisions about how you spend your...
