the american marketing association’s has updated its definition of marketing. the new definition: marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in...
jogged my memory today on the pareto principle. thanks to nelson peguero for a vibrant conversation that sparked the refresher course. i had learned it originally as “80% of sales comes from 20% of your clients.”
watch this remarkable video to see just how dominating social media has become as a form of communciations. to call it a fad is more than just missing a boat. you’re missing a spaceship with the lion’s share of the world’s market for goods and...
there are so many things wrong with what kanye did last night at the 2009 mtv video music awards (vma). i don’t know where to start. i’ve posted a video link below, but it might break due to mtv taking it down. i know it’s one of the oldest publicity...
stumbled upon an interesting video from harvard business on youtube. the topic is how to build a “leadership brand.” i learned that my splashkit network is an excellent example of this concept. when i first built the recording industry brand, i established...
i admit that i’ve developed a bad habit of abusing three small phrases in my speech of late – 1. you know? 2. you see what i’m saying? 3. make sense? i know where this began and i’m trying to find a happy medium between being too repetitive and...
