in my recent post “event marketing – all about making it special,” i pushed the importance of selecting a top-flight destination and getting the details just right. i argued against prince fans who were complaining about him choosing an overly lavish...
introducing a brand new grade: FD. it stands for “failure with dishonesty” and it sticks with you for two years. it is given to people found to be cheating. i wish there was something similar in business! can you imagine how many people would receive this...
just received a hot publicity tip from a pair professionals whose perspective jives with my own – regina novickis and stacey johnes of pr takeoff. they suggest that you leverage google to generate your own pr stories. smart idea! simply google any number of key terms...
there is one detail that cannot be left out or thin in a press kit or promotional for a show, event series or the like — audience response. whether you’re using a paper kit only or also featuring a dvd, keep in mind that the audience’s response is what...
with preseason football upon us, i thought it was a good time to look at which nfl player brands are thriving. one of the best indicators of this is to examine the sales of nfl player jerseys. as of today’s post, the chicago bears’ new quarterback, jay...
blue jays general manager j.p. ricciardi announced this evening that two-time all-star outfielder alex rios had been claimed off waivers and acquired by the chicago white sox. rios is just 28 and the kind of guy around which you build a franchise — a pure baseball...
