an interesting report on brands and their need to become more social was passed along by internet consultant greta weiner. a company called razorfish has developed a new index – the sim score – to determine where a brand’s reputation stands online. collaborating...
i’ve been in the music industry for over 15 years. just saw a facebook ad that basically followed this tired marketing tease — “do you like (insert known musical act here), then you’re gonna love (insert unknown musical act here).” um, why...
checked out an interesting read from daniel goleman, emotional intelligence. the concept of eq is a hot trend in better understanding success at work. there are generally four kinds of emotional intelligence — emotional literacy (knowledge and understanding of how...
the power of positive thinking is not a new concept to most of us. economists, theologians and many others have explored the study of happiness — the most essential of all human conditions. was reading a chapter just now in the book 50 psychology ideas you really need...
in the 1960s, the vaccum company electrolux featured the slogan “nothing sucks like an electrolux” in their advertising. while americans assumed it was a brand blunder from a scandanavian manufacturer, electrolux knew what sucks meant in american language...
look, i like facebook for many of the same reasons that many others do. it makes it easy to stay in touch, to see what people are doing and to message people where they are already looking. for that, i’m grateful for it. what i think is a total drag is how much...
