if you’ve worked in a professional sales position (as opposed to a glorified customer service position), and you’ve had a tough, results-oriented sales manager (is there any other kind?), then you’ve likely heard about it every time you were found to...
post 2 of 12 — inspired by “the art of war,” the sun tzu masterpiece from the 6th century bc. instead of the treatise’s original purpose (military strategy), the subject matter here has been adapted to inform business strategy. a note here first:...
from time to time, you hear about companies who “prey” upon consumers. while an isolated few businesses are guilty as charged, this is largely exaggerated. the basic principles of marketing prevent this from happening. marketers are trained to target the...
post 1 of 12 — inspired by “the art of war,” the sun tzu masterpiece from the 6th century bc. instead of the treatise’s original purpose (military strategy), the subject matter here has been adapted to inform business strategy. a note here first:...
we’ve heard it time and time again during the steroid era — “if you held a hall of fame vote, would you vote for x or y player who tested positive for a performance-enhancing drug?” the overwhelmingly response is no. when three-time drug treatment...
it’s an ongoing thing in yankeeland. after the game, you speak with reporters. no ifs, ands or buts. you don’t get to disappear after a bad game because you’re not in the mood to communicate. the reason why this is mandatory is primarily twofold....
