Meet Eric S. Townsend

6x internal marketing manager or executive and 3x external agency partner whose creativity and range pair with proven strategic acumen (MBTI, Clifton, DISC). Catalyst and problem-solver behind product launches, acquisitions, and more. Bridge-builder, communicator, and writer who works to move needles on the frontlines. Advocate for quality, artistry, and consistency. Degreed in Fine Arts. Available for projects, capacity, or FTE.

Townsend’s greatest success was shaping LATISTA (TEXTURA) for $663M acquisition by ORACLE. Made the feature-rich technology easier to find, trial, adopt, and evangelize. Operated as hands-on craftsman and project manager with multiple reports. Re-engineered the app’s interface to GUI honors. Ranked extensive content in search. Results included: +352% traffic, +706% leads, +511% trials, +319% licenses, +263% AVG annual growth.

Townsend has also shepherded $10B in loans for COSTCO partner STRONG HOME; kickstarted $500M in certificates and IRAs plus $4.5B in micro-investment for NAVY FEDERAL CREDIT UNION; proved BUFFALO GROUPE viable to split from its parent, acquire 8 firms, and exit; plus $200M awarded as proposal lead for LEO A DALY (largest private U.S. architect/engineer).

Capabilities

MARKETING & CREATIVE

• Creative Direction • Website Development • Advertising • Multimedia Design • Writing & Editorial • SEO • Strategy • Positioning • Differentiation • LeadGen • Sales

BEHAVIORAL

• Listening • Awareness • Empathy • Curiosity • Critical Thinking • Artistry • Presentation • Channel Navigation • Consensus • Project Management

INNOVATOR

who pioneers new growth avenues

SERVANT-LEADER

who supports others early and often

BRIDGE BUILDER

who crosses aisles to collaborate

CHAMPION

whose strategic acumen finds a way

SWISS ARMY KNIFE

whose utility solves problems

CRAFTSMAN

who shapes or manages quality

FINE ARTS MAJOR

who advocates for artistry

LIFELONG STUDENT

and son of two teachers

Portfolios

“There’s no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress. We’d forever repeat the same patterns.”

— Edward De Bono

Explore recent, historic, and “drawing board” projects below. Efforts are custom. If you don’t see something you like, then please trust that the mark of a true brand professional is the ability to move freely between styles and approaches to find the right fit. The goal is to tailor the offering so it converts for your organization and audience.