Portfolios
“There’s no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress. We’d forever repeat the same patterns.”
— Edward De Bono
Explore recent, historic, and “drawing board” projects below. Efforts are custom. If you don’t see something you like, then please trust that the mark of a true brand professional is the ability to move freely between styles and approaches to find the right fit. The goal is to tailor the offering so it converts for your organization and audience.
Design
via Behance / Adobe
Writing
via CarbonMade
Narration
via SoundCloud / RecklessRaven
Meet Eric S. Townsend
6x internal marketing manager or executive and 3x external agency partner whose creativity and range pair with proven strategic acumen (MBTI, Clifton, DISC). Catalyst and problem-solver behind product launches, acquisitions, and more. Bridge-builder, communicator, and writer who works to move needles on the frontlines. Advocate for quality, artistry, and consistency. Degreed in Fine Arts. Available for projects, capacity, or FTE.
Townsend’s greatest success was shaping LATISTA (TEXTURA) for $663M acquisition by ORACLE. Made the feature-rich technology easier to find, trial, adopt, and evangelize. Operated as hands-on craftsman and project manager with multiple reports. Re-engineered the app’s interface to GUI honors. Ranked extensive content in search. Results included: +352% traffic, +706% leads, +511% trials, +319% licenses, +263% AVG annual growth.
Townsend has also shepherded $10B in loans for COSTCO partner STRONG HOME; kickstarted $500M in certificates and IRAs plus $4.5B in micro-investment for NAVY FEDERAL CREDIT UNION; proved BUFFALO GROUPE viable to split from its parent, acquire 8 firms, and exit; plus awarded $200M as proposal lead for LEO A DALY (largest private U.S. architect/engineer).
Capabilities
MARKETING & CREATIVE
• Creative Direction • Communications • Brand Management • Productization • Multimedia Design • Writing & Editorial • Strategy • Engagement • Sales
BEHAVIORAL STRENGTHS
• Listening • Awareness • Intuition • Insight • Empathy • Curiosity • Critical Thinking • Artistry • Presentation • Fluidity • Consensus • Command
INNOVATOR
who pioneers new growth avenues
SERVANT-LEADER
who supports others early and often
BRIDGE BUILDER
who crosses aisles to collaborate
CHAMPION
whose strategic acumen finds a way
SWISS ARMY KNIFE
whose utility solves problems
CRAFTSMAN
who shapes or manages quality
FINE ARTS MAJOR
who advocates for artistry
LIFELONG STUDENT
and son of two teachers