Portfolios
“There’s no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress. We’d forever repeat the same patterns.”
— Edward De Bono
Explore recent, historic, and “drawing board” projects below. Efforts are custom. If you don’t see something you like, then please trust that the mark of a true brand professional is the ability to move freely between styles and approaches to find the right fit. The goal is to tailor the offering so it converts for your organization and audience.
Design
via Behance / Adobe
Writing
via CarbonMade
Narration
via SoundCloud / RecklessRaven
Meet Eric S. Townsend
6x internal marketing manager or executive and 3x creative agency partner whose creativity and range pair with proven strategic acumen (MBTI, Clifton, DISC). Catalyst and problem-solver behind product launches, acquisitions, and more. Bridge-builder, communicator, and writer who works to move needles on the frontlines. Advocate for quality, artistry, and consistency. Degreed in Fine Arts. Available for projects, capacity, or FTE.
Townsend’s greatest success was shaping LATISTA (TEXTURA) for $663M acquisition by ORACLE. Made the feature-rich technology easier to find, trial, adopt, and evangelize. Operated as lead, craftsman, and project manager with multiple reports. Re-engineered the app’s interface to GUI honors. Ranked extensive content in search. Results included +352% traffic, +706% leads, +511% trials, +319% licenses, +263% AVG annual growth.
Townsend also developed $10B COSTCO financial partner STRONG HOME MORTGAGE; kickstarted $500M in product sales and 19K new members, plus helped launch Digital Investor and Making Cents platform for NAVY FEDERAL CREDIT UNION; proved BUFFALO GROUPE viable to split from parent, acquire 8 firms, and exit; and awarded $200M as proposal lead for LEO A DALY.
Capabilities
STRATEGIC MARKETING & CREATIVE
Creative Direction • Communications • Brand Management • Productization • Multimedia Design • Writing & Editorial • Strategy • Engagement • Sales
BEHAVIORAL STRENGTHS
Listening • Awareness • Intuition • Insight • Empathy • Curiosity • Critical Thinking • Artistry • Presentation • Fluidity • Consensus • Command
INNOVATOR
who pioneers new growth avenues
SERVANT-LEADER
who supports others early and often
BRIDGE BUILDER
who crosses aisles to collaborate
CHAMPION
whose strategic acumen finds a way
SWISS ARMY KNIFE
whose utility solves problems
CRAFTSMAN
who shapes or manages quality
FINE ARTS MAJOR
who advocates for artistry
LIFELONG STUDENT
and son of two teachers