i’ve decided to author my first book. the topic you ask? the origins & pitfalls of d.i.y. in small business. many go d.i.y. to “save” money. unfortunately, the decision can cost an owner dearly through missed opportunities and average results....
are you among the 27 million with a profile at linkedin.com? if you’re not, then you should be! forget over-investing in twitter and most other social media websites. time is limited. few websites help to reinforce your expertise and build credibility better...
when you’re in the business of providing complex marketing like search engine optimization (seo), it’s easy to overlook the basics — like the fact that many people don’t know even the baseline tricks that google has to offer. thanks to lelei lelaulu...
a department store chain named syms once sloganed that “an educated consumer is our best customer” — and they are right. i’m not saying you should teach consumers every last detail of your expertise. i’m asking that you be more generous with...
my phone is blowing up with folks wanting more visitors at their websites. there are a few things to consider as the catch-all “seo” leaves your tongue. 1) everyone wants more online visitors, which makes the marketplace very competitive, which means...
to my small business comrades, it’s time to get real. in fact, to all business owners — listen up! there’s a mantra that i’m asking you to internalize. “saving” today can cost you tomorrow. going d.i.y. almost always costs more than...
