a study released yesterday by emarketer revealed some interesting things about how people are sharing content on the internet in early 2011. the particular slice that interested me most was the data on activities that boost website google rank. for example, the study...
facebook? oh, i don’t have time for THAT. some day we won’t even need to hold conversations with others! let’s get real here. if it’s so lame and de-sensitizing then why are 600 million people using it? facebook allows you to prioritize...
consumers like to pick and choose when its time to sit on the budget or splurge side of the fence. in marketing, the reality is twofold. first — you can’t “afford” to do less or nothing. the market is moving all the time and others are investing. the...
there are many in business who believe that word of mouth is the best thing since sliced bread. while there’s no denying its importance in any marketing mix, there are also challenges that receive infrequent mention. examine word of mouth carefully and...
between december 2010 and april 2011, seomoz took a careful look at how “social signals” might be impacting a business’ rank in google searches. as early as october 2010, google had begun beta-testing a number of social media centric features that...
in a new report released yesterday from brandz, apple is now the most highly valuated brand in the world at $153.3 billion. they’ve overcome google, who stood atop the rankings since 2007. 1.5 million consumers and professionals were engaged and assigned to one...
