Event Marketing — All About Making it Special

when prince announced thursday that he would perform at the monaco opera house on august 13th (in montecarlo, monaco), there were groans, accusations that he was out of touch with his fanbase and complaints about the limited advance notice from members at his leading...

Deciphering the New Shorthand

the emergence of texting and social utilities like twitter have driven the creation of more than 2,000 shorthands – UG2BK and DEGT being just two of the more popular ones). if you’ve wondered about various codes used in email and text messaging, then click on...

Mastercard Strengthens Brand with Creative App

have you heard about or used the new iphone/itouch app from mastercard? “priceless picks”reinforces the popular tag used in the brand’s advertising. it is designed to leverage custom gps maps to help people share their favorite places and deals with...

Because Humor Is Contagious

like many folks, i get a kick out of youtube spoofs. some of the most viewed videos are completely ridiculous fodder. you have to wonder why more organizations don’t harness the power of this by going viral with funny video clips. after all, good humor is clever...

Lay Down With Dogs, Get Fleas

i just read that the tennessee titans american football franchise will honor recently murdered quarterback steve mcnair with a #9 decal on their helmets this season. from a branding standpoint, i think this is a very bad move. Yes, he was an incredible athelete and...

How a Blog Helps Your Business

i consulted with a 51-year old business owner today who confessed that he struggles a bit with the notion and habit of blogging, twittering and the like. i think a ton of folks in his generation are in the same boat. while not a conclusive list, i rattled off a few...