Situation Swagger

there are many storylines encapsulated in what is now the most heavily visited photo on media sharing website flickr. while we’ve all heard about “the stare” and hillary clinton’s gasp, there’s a more subtle communications lesson in all...

"Snatch & Grab" Missions

what were the seven success parameters identified for the recent osama bin laden raid? former seal and vice admiral william h. mccraven, one of the most experienced terrorist hunters in the u.s. government, authored the handbook for the mission (“spec...

The Google Giggles

when someone suggests that you should market through google, do you find that funny? i had this experience on two separate occasions in the last week. i revealed that my three highest value, most reliable clients all found me through google. wait for it…giggles!...

Poll Positioning

prominent businesspeople, politicians and others are taking an odd position on polls. over and over, i’m hearing some version of “you have your polls and we have ours” and the like. really? hope you don’t need anyone else’s money or...

Vibrancy

looking for an edge? it may be time to ask yourself just how vibrant your offering is, how well you’ve differentiated, how much exposure you’re giving yourself, how passionate you seem to consumers, and how much your opinion and content matters on the open...

The Art of War for Business: Subdue Subtly

post 3 of 12 — inspired by “the art of war,” the sun tzu masterpiece from the 6th century bc. instead of the treatise’s original purpose (military strategy), the subject matter here has been adapted to inform business strategy. a note here first:...